📍 Auckland · Inner Mongolia · Queensland · Shanghai|info@snasia.top
About Us

Eighteen years of husbandry,
across three continents

We farm with the land — not against it — and that's kept us honest for two decades.

Our Story

From one dairy partnership
to a 42-farm livestock group

SN Asia Group was founded in 2008 on South Island dairy pastures. We wanted to bring genuinely grass-fed dairy into the Asia-Pacific market, with full traceability from cow to carton.

Eighteen years later, we operate or partner with 42 modern farms — dairy, beef, sheep, lamb and poultry — across New Zealand, Australia, China and Southeast Asia. More than 280,000 animals live on our pastures, feeding families across 12 countries.

What hasn't changed: good husbandry is the foundation of good food. Healthy animals, healthy soil, healthy people — in that order.

Our Values

What We Believe


I

Animal Welfare First

No shortcuts on space, air, feed or veterinary care. 5-Freedoms compliant across every farm.

II

Soil & Pasture Health

Regenerative grazing, rotational pastures and soil testing on every farm, every season.

III

Traceability

Every carton, carcass and egg carries a clean record from barn to shelf.

IV

Long-Term Partners

We work with the same farm families and veterinarians for decades — that's where quality lives.

Milestones

Our Timeline


2008

Founded in Auckland

Started with our first dairy partnership in Canterbury, New Zealand.

2011

Shanghai office opens

Established our China distribution arm — premium dairy into tier-1 retail.

2014

Queensland beef operations

Entered Australian Wagyu and Angus beef production.

2017

Inner Mongolia dairy

First domestic Chinese dairy operation — 5,000-cow model farm.

2019

Sheep & wool division

Acquired two South Island sheep stations for wool and lamb.

2022

Southeast Asia poultry

Launched broiler and layer operations in Thailand and Vietnam.

2024

Feed & forage vertical

Acquired lucerne and corn silage operations to secure herd nutrition.

2026

42 farms · 280K animals

Supplying 12 Asia-Pacific markets with traceable protein and dairy.

Leadership

Leadership Team


CEO

Tony Lin

Group Founder & CEO — 25 years in agribusiness and livestock operations. Based in Auckland.

COO

Sarah Chen

Group COO — former operations lead at a major Oceania dairy cooperative. Based in Shanghai.

CVO

Dr. James Wong

Group Chief Veterinary Officer — 20 years in dairy and beef herd health, based in Inner Mongolia.

CMO

Alice Murphy

Chief Market Officer — former executive at NZ's largest dairy exporter, based in Auckland.