We farm with the land — not against it — and that's kept us honest for two decades.
SN Asia Group was founded in 2008 on South Island dairy pastures. We wanted to bring genuinely grass-fed dairy into the Asia-Pacific market, with full traceability from cow to carton.
Eighteen years later, we operate or partner with 42 modern farms — dairy, beef, sheep, lamb and poultry — across New Zealand, Australia, China and Southeast Asia. More than 280,000 animals live on our pastures, feeding families across 12 countries.
What hasn't changed: good husbandry is the foundation of good food. Healthy animals, healthy soil, healthy people — in that order.
No shortcuts on space, air, feed or veterinary care. 5-Freedoms compliant across every farm.
Regenerative grazing, rotational pastures and soil testing on every farm, every season.
Every carton, carcass and egg carries a clean record from barn to shelf.
We work with the same farm families and veterinarians for decades — that's where quality lives.
Started with our first dairy partnership in Canterbury, New Zealand.
Established our China distribution arm — premium dairy into tier-1 retail.
Entered Australian Wagyu and Angus beef production.
First domestic Chinese dairy operation — 5,000-cow model farm.
Acquired two South Island sheep stations for wool and lamb.
Launched broiler and layer operations in Thailand and Vietnam.
Acquired lucerne and corn silage operations to secure herd nutrition.
Supplying 12 Asia-Pacific markets with traceable protein and dairy.
Group Founder & CEO — 25 years in agribusiness and livestock operations. Based in Auckland.
Group COO — former operations lead at a major Oceania dairy cooperative. Based in Shanghai.
Group Chief Veterinary Officer — 20 years in dairy and beef herd health, based in Inner Mongolia.
Chief Market Officer — former executive at NZ's largest dairy exporter, based in Auckland.